The company began by leading in the desktop publishing revolution of the mid-eighties, went on to lead in animation and multi-media through its acquisition of Macromedia, from which it acquired animation technology Adobe Flash, Developed inDesign and subsequently gained a leadership position in publishing over Quark and PageMaker, developed video editing and compositing technology in Premiere, pioneered low-code web development with Muse, and emerged with a suite of software for marketing management. Flagship products include: Photoshop image editing software, Adobe Illustrator vector-based illustration software, Adobe Acrobat Reader and the Portable Document Format (PDF), plus a host of tools primarily for audio-visual content creation, editing and publishing. The company has expanded into digital marketing management software.

Incorporated in Delaware Īnd headquartered in San Jose, California, it has historically specialized in software for the creation and publication of a wide range of content, including graphics, photography, illustration, animation, multimedia/video, motion pictures and print. ( / ə ˈ d oʊ b iː/ ə-DOH-bee), originally called Adobe Systems Incorporated, is an American multinational computer software company.